Fractional & interim management.
Sales x partnerships x digitalization x project management
Sports x brands x companies
Until the role is ready for full-time.
I step in when a function needs to be led, built, or redirected. Only as long as it takes to fix it.
Dennis O'Neal
O'Neal Consulting
10+ years
Sales and recruiting
Six-figure
B2B deals
Hands-on
Software development
30+ years
In sports
Where I come in
The mandate follows the actual problem. Most of the time, that falls into one of three areas.
01
Sales, Business Development & Go-to-Market
When sales depends too heavily on one person. When a new offer has nobody bringing it to market with a plan. When "we should probably generate more leads" is the whole strategy.
02
Strategic Partnerships Management
I turn contacts into a repeatable partnerships process.
03
Digitalization & Software
When a core process runs on spreadsheets and group chats, it eventually breaks. Usually at the worst possible time.
I only build software when it actually makes the process faster.
When it makes sense
When a mandate is worth it
A function needs leadership right now.
The work is real. It just doesn't justify a permanent hire yet.
Your team is running. It just needs more hands.
The people are good. They need temporary capacity or experience they don't have in-house.
A new market or channel needs to get built.
There's no time internally to do it properly alongside day-to-day work.
A seat is empty and the work isn't waiting.
Hiring for a permanent role can take months. The task can't sit that long.
A digital project is stuck.
It's stuck between process, stakeholders, and execution, and nobody owns the whole thing.
Something needs to get built, then handed off.
I build the function, process, or system. Your team takes it from there.
What does waiting for a full-time hire actually cost?
Use conservative assumptions to compare a fractional mandate with building a full-time role.
€116,438
€37,500
Cash difference
€78,938
6 months
Model calculation. Not financial advice, a quote, or a performance promise.
About Dennis
Commercial background. Technical execution. 30+ years in sports.
I'm Dennis O'Neal.
I've spent 10 years in sales and recruiting. Building client relationships. Six-figure B2B deals. Sales processes, offers, teams.
I build and implement software myself. Automations, internal tools, custom software.
Alongside that, I've been active in sports for over 30 years. That's why mandates involving teams, leagues, federations, athletes, and sports brands tend to go especially well.
Commercial, partnerships, and software. That's the intersection I work in.
Sales and recruiting
10 years of client relationships, B2B deals, sales processes, offers and team building.
Technical execution
Software implementation, automations, dashboards, internal tools and custom systems.
Sports context
30+ years in sports, with a strong fit for mandates involving teams, leagues, federations, athletes and brands.
Is there a function that needs leadership right now?
15 minutes is enough to figure out what's going on, what format fits, and whether I'm the right person for it.
Formats